Frankly my dear, I’m off to The Dam.
Rock anthems, neon lights, hard liquor and hard luck stories. All things you’ll have come across if you’ve ever skulked around a classic dive bar. The Amsterdam bar emerged from a client’s love of the gritty-but-fun, no-frills bars that have a thousand stories to tell and we whipped up a brand identity to help make it come to life.
For this bar in Glasgow’s Merchant City, we married typography inspired by hand-painted lettering with contemporary and minimal menu layouts for a modern twist on the classic dive bar vibe. Throw in some eye-catching colours, inspired by the red neon hue of Amsterdam at night, and a good dose of copy that plays on 80s rock’n’roll (Van Halen bun anyone? Roxy Music beer mat?) and… hey presto, we’ve got a hot new haunt to enjoy.
As well as DJs in the bar, the venue has a basement for high energy gigs, events and parties but, unlike your old school dive, you can actually grab some ‘dam tasty food from a kitchen that specialises in full on flavour bombs. You might not want to share them with your local Weight Watchers class though. Naughty but nice.
We built this too: thedamglasgow.com
Photography: Elyse Miller & Tommy Gilmour