There’s a magic about Los Angeles. All moody sunsets, electric atmosphere and endless possibility. Award-winning restaurateurs Rusk & Rusk were bitten by the bug and inspired to create So L.A., a California-inspired restaurant, bar and events space that we were delighted to be on board with.
Key to the success of this project was capturing the magic of L.A. and delivering a brand that was premium, cutting-edge and stylish but also energetic, approachable and real. We wanted the Malibu surf and a touch of Tinseltown, but also a whiff of dive bar grit and the California underbelly.