Set in a beautiful Grade II listed West London mansion, Kindred is a space inspired by the openness, warmth and connection created by gathering round a campfire. Working with our friends at Edward Francis, who were repositioning the business and creating an exciting new food and drinks offering, we gave this stunning venue a fresh new identity that would better communicate the newly refreshed product as well as the spirit of founder Anna and her passionate team.


Hammersmith, London


With everything from co-working, eclectic events, wine tastings and private parties going on upstairs, the ground floor of Kindred is where you will find Cellar, a charming, cosy all day café, counter and bar with a delicious seasonal and ingredient-focused food menu crafted by award winning chef Andrew Clarke, sustainable European wines and seasonal cocktails. A local hangout that feels just right, no matter the time of day or night.

Strategy & Positioning: Edward Francis
Interior Design: Studioshaw
Photography: Cuts the Mustard

We focused blending beautiful and interesting typography with a contemporary, stylish colour palette, eye-catching patterns and minimal illustrations of the venue to create an identity that could be applied to the many and diverse goings on in the business.