KINDRED

Set in a beautiful Grade II listed West London mansion, Kindred is a space inspired by the openness, warmth and connection created by gathering round a campfire. Working with our friends at Edward Francis, who were repositioning the business and creating an exciting new food and drinks offering, we gave this stunning venue a fresh new identity that would better communicate the newly refreshed product as well as the spirit of founder Anna and her passionate team.

Location

Hammersmith, London

Skills

With everything from co-working, eclectic events, wine tastings and private parties going on upstairs, the ground floor of Kindred is where you will find Cellar, a charming, cosy all day café, counter and bar with a delicious seasonal and ingredient-focused food menu crafted by award winning chef Andrew Clarke, sustainable European wines and seasonal cocktails. A local hangout that feels just right, no matter the time of day or night.

Strategy & Positioning: Edward Francis
Interior Design: Studioshaw
Photography: Cuts the Mustard

We focused blending beautiful and interesting typography with a contemporary, stylish colour palette, eye-catching patterns and minimal illustrations of the venue to create an identity that could be applied to the many and diverse goings on in the business.