DIXIE CHICK

Turn a tired old stuffy restaurant into a buzzing, cool casual dining brand. That was the brief that piqued our interest for this super fun project and resulted in the vibrant Dixie Chick, a funky fried chicken joint in Glasgow’s famous Ashton Lane.

Our client wanted to create something that was rooted in quality but didn’t take itself too seriously; the brand had to be youthful, eye-catching and able to speak to multiple demographics, including the local student population.