TiPJAR is an exciting new business that’s on a mission to change the world of tipping forever. Brand new to the market, it’s a peer to peer tipping platform that makes it easy for tipped workers to receive & manage tips, both directly & transparently.
We wanted to create a bold, vibrant brand that reflects the drive and ambition of team behind the product as well as the energy of the hospitality workers who will be its users. As well as helping the client with creating a name that immediately communicates the product, we crafted key brand straplines such as ‘IT’S TIME FOR CHANGE’ and ‘A BIG MOMENT FOR SMALL CHANGE’, which grab the attention and help convey the brand mission.
The logo and the typography is strong, confident and contemporary, complimenting this fun and accessible tone of voice.
The colour palette is unashamedly loud, bright and demands to be seen! This bold style again mirrors the revolutionary brand purpose and positions the product as a disruptive, fresh and exciting newcomer to the scene.
The website balances this vibrant identity with a clean, slick look that ensures the brand is professional as well as punchy. TiPJAR is now in several national restaurants as well as local independents and has deservedly scooped the Innovation of the Year award at Restaurant Marketer & Innovator awards.
Check out the website here: wearetipjar.com