The Irish pub is an international staple, visible in cities across the globe and a reflection of the universal appeal of good craic, hearty hospitality and a crackin’ pint of Guinness.
We put our own spin on the theme with McSorley’s, an Edinburgh bar on which we bestowed an ‘Irish Heart, Scottish Soul’ to give the venue a slightly more Celtic feel that embraced it’s location and owners. This dual identity was neatly captured in the striking Shamrock / Thistle brand icon and is further developed through fresh, contemporary colours and strong typography, engaging copy help to convey a joyous, free-wheeling spirit.