Saiphin’s should embody freshness, informality and a modern take on authentic Thai family recipes. We have sought to propose typography which embodies this and which also feels like a natural evolution from Rosa’s and Lao Cafe.
We are particularly taken by the idea of deriving a cool brand from the horizontal stripes of the Thai Flag. Whilst the national flag stripes symbolise blood of life, purity of faith and the monarchy, we would love to re-imagine the stripes to embody Saiphin’s values of freshness, modernity and comfort. In terms o the sleeve packaging for delivery meals, we feel that the stripes could be super impactful. We want also to create a brand in which the ’S’ can stand alone with great impact for use in stickers, stamps etc.