Dixie Chick

Turn a tired old stuffy restaurant into a buzzing, cool casual dining brand. That was the brief that piqued our interest for this super fun project and resulted in the vibrant Dixie Chick, a funky fried chicken joint in Glasgow’s famous Ashton Lane.

Our client wanted to create something that was rooted in quality but didn’t take itself too seriously; the brand had to be youthful, eye-catching and able to speak to multiple demographics, including the local student population. We helped define this strategy and then execute the name, brand identity, tone of voice and all assets, including signage and externals. We embraced bold, vibrant colours, strong typography and really punchy copy to ensure the venue landed with a bang and captured the imagination.